Popularity is usually measured by the number of sites which are linking to yours. Knowing who links to your site, and increasing the number of links, is an important part of any web site promotion effort.

Many of the major search engines now measure link popularity. You can capitalize on this by increasing the number of links to your site and thereby improve your search engine rankings.

Link popularity will dramatically increase traffic to your web site. Well chosen and placed links are mutually beneficial to you, your viewers and the linked sites, so everyone wins. Soliciting links on related sites will create more hits for you in search engines. It is an excellent way to generate consistent and targeted traffic.

There is no one best way or secret method of getting good rankings. There are several things you need to do. One of the best is boosting your site's popularity by getting other sites to link to you. This helps give your site an advantage and may actually improve your position in searches.

You also need to work very hard at getting other people to add links to your site on their sites. When you are browsing the net, keep an eye out for sites which have a natural connection or related service. Create a bit of boiler plate which asks that you exchange links. Include a simple cut an paste bit of html for your own link in the message. Then you just have to hit the site's email or webmaster link, when the email box surfaces, just copy and paste your boiler plate message and send it off.