Whether your business is small or large, the Internet is the perfect medium for reaching your customers, both locally and worldwide. Potential customers can find your site using search engines or by seeing your web address on your printed materials. There are many other ways to promote your web site so clients can find it. We have listed some here.

Your web site should be a major marketing tool for your business. While print and other traditional media are still vital, they are not as easily updated as the web. Your site could be updated as frequently as you wish. Even daily.

Thousands of newspapers, tv and radio stations actually have their most current material on the web. You can too.

Is the web secure? Yes. With the proper precautions, your web site can be as secure as your office. You can keep out unwelcome intruders. The issue of web security is overblown by the traditional media. While there are problems with web security which make the headlines now and then, your business can be made quite safe and secure.

A web site need not be a huge mega production costing a fortune. It does not require you to be a computer genius. Your web site needs to explain your business, your products, services and policies to people who are interested in doing business with you. That is not do difficult. In fact, you probably have most of the elements and information you need for your web site already done. Your brochures, sales literature, packaging are excellent starting points.

The development and publishing of a Web site is often a fraction of the cost of an Ad Campaign, perhaps even less than a simple brochure. Nowhere else can your company reach more potential customers for these costs.

Your print ads and brochures can be incorporated into your web site. The web is the ideal method for distributing your most current information, your hottest news, to customers and potential clients. Newsletters can even be published on-line.

Consider these others:

• Do you have an 800 number?
• Do you have a brochure or sales literature?
• Are some of your customers out of the province or out of the country?
• Would you like to attract new customers?
• Do your customers or suppliers have e-mail? Most do now.
• Can your products be shipped by courier or mail?
• Do you need credit card transactions? Electronic fund transfers?
• Does your client need to see your product?
• Do you purchase printed advertising or radio advertising?

Kirwood can develop your site from start to finish including complete graphic design, copy writing, scanning and color correction of product photos, and custom backgrounds, icons and navigation bars or buttons. If you're a new business just getting started, we can also design your corporate logo, your stationery and business cards and any other advertising or promotional material. We will make sure everything works together to present a consistent image to your market.

Your web site can include: graphics (photos, icons, logos, etc.), text, clickable graphics, downloadable sound clips, digital video clips, stock or custom backgrounds, stock or custom clickable buttons and bars, and customer reply forms. While we recommend that you avoid trendy gimmicks, we will build a site that works for your business and your needs.

Do not be intimidated. Kirwood is here to ease your transition to the internet. We will walk you through the process as we build your site for you. If your company does not have the in-house staff to update, promote or develop your ongoing web needs, we will be happy to assist you.