BEWARE OF GEEKS BEARING GIFS.
Animations, huge graphics, sound effects, frames, blinkers and all the other "cool" gimmicks, that advertising amateurs seem to love so much, tend to annoy the reader and actually detract from your message. They also slow down loads so much that your potential client may move on before your page is loaded. That would be a disaster. They won't come back. Ever.

Your Web site should be the best and hardest working sales rep you have. It is working for, or against, your business all day, all night, all year long. It must generate a postive response in your viewer. It is not enough to post clever graphics and special effects unless you have something real to say to your clients. Leave the sophomoric tricks to the novices . . . unless there is very good reason to include special effects. But you have to first know the rules, before you break them.

YOU ONLY HAVE A FEW SECONDS TO INTEREST YOUR VISITOR!
Your Web pages must deliver your message and convince your visitor that your site is worth the time invested to browse it. It must speak to your prospect as quickly and effectively as any other ad on TV, radio, or in a print magazine somewhere. But unlike a magazine, your web site is dynamic. It demands frequent care, feeding and attention. You can and should change it, update it, add new material, prune the old bits as often as necessary. But then, like everything in life, the more you put into your web site, the more you will get out.

A good web site takes real effort. It demands planning, experience and skill in advertising, sales promotion and copy writing. We offer all of that for the same price as others who only offer computer skills. Try us and see how we can help you do business on the web.

WHAT MAKES A GOOD WEB SITE?
A good web site always communicates simply, quickly and memorably and leads viewers towards a desired reaction. It takes a lot more than just computer programming knowledge to do that. We have the knowledge to build successful sites for you.

WHAT MAKES A BAD WEB SITE?
Top Mistakes of Web Design Let us show you what a difference good consistent copy, design and layout will make to your results. Working with you from start to finish, we will plan your site from top to bottom and only then execute.

POSTING YOUR WEB SITE AND HOPING FOR VISITORS WON'T WORK.
The hardest part of creating a good web site and generating business from it, is promoting it and creating traffic. There are millions of web sites out there, all are competing for your client's and prospects' time and attention. Kirwood Inc. knows a few tricks to get that attention.

The net is cluttered with "vanity" sites. Useless to everyone but their owner.

Then there are millions of other sites which are totally useless because their owners have never effectively promoted them. They are like old dusty books in the back stacks of libraries. The time, money and effort put into them is totally lost. Kirwood Inc. won't let this happen to you.

Kirwood Inc. WILL NOT LET YOUR SITE GET LOST.

We also can handle all the promotional aspects for your site, including submitting your site for listing with the major search engines in as short a time as possible. Without these listings no one will be able to locate your site, except by chance. A properly designed listing with the major search engines will increase your qualified hit rate dramatically. We know the tricks to get your site listed and showing up in searches. You really need to be in the first two or three pages of results to generate traffic. Anything lower then the third page of hits, simply will not produce much in the way of results.

By the way, did you know it is essential that you regularly re-submit and refresh your listings with most search engines? Submitting your web site is not a one time "fire and forget" solution. Staying on top takes work and the fight for a listing on the first two or three pages of results has become very competitive.

Some search engines now sell key words to advertisers which prostitutes the results. Others never seem to weed out dead sites and other clutter. You have to find ways to cope with this.

Kirwood Search Engine Submission Service This service is highly recommended for those who are seriously on the net.