 Advertising, Copy Writing, Graphics and Creative Services For All Media, Including Web Design. |
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FAQS on Web Site Design by Kirwood
Why should I have a professional
web site designed for my business?
Why should I choose Kirwood Inc. to design my site?
How long has Kirwood Inc. been creating web sites?
Why should I register my own domain?
Why should I have my web site redesigned?
Can I make changes to my own web site?
Do I need to move my site to your server if I want you to redesign my site?
Will I be able to take my site to a different server in the future if I chose
to do so?
It's the one of best advertising vehicles available. A professional web site provides world-wide exposure of your business for a small initial investment, when compared to other forms of advertising. Your web site is easily updated and kept current. You do not have to keep paying for "reprints" as with brochures and printed material. Even if your business is local, you can be sure that more of your customers will be using the Internet to search for products and services in their local area. Your web site can (and should) provide unlimited information about your company: your hours of operation, locations, your products and services, pricing, whatever you have in mind. Information can be tailored to your target audience and changed as regularly as your business grows. Your target audience chooses to browse your web site because it is interested in your products and services Your web site is a permanent marketing tool and provides your customers with easy access to your company whenever they need it, 24 hours a day, seven days a week, year-round.
It saves them time when they're gathering information: no waiting in lines or being put on hold. They can get quick responses to their questions, at their convenience, via email forms. Your web site can be a powerful marketing research tool. Through email and on-line fill-in forms, you can quickly and easily identify new customers and the products and services they're looking for.
Why should I choose Kirwood Inc. to design my web site? Several reasons... Our strength is in design, layout, and most important of all CONTENT. We write good copy and design your site with your audience in mind. Content is the only thing that matters on your web site. Without good copy, designed to inform and sell, your web site will be just another overhead expense. Most web site designers are really just computer mavins with HTML knowledge. HTML is only the mortar holding the bricks of good copy writing and well designed graphics and page layouts together. We are Web Site ARCHITECTS, not just bricklayers. Be certain that whomever writes your web site content is an experienced, qualified copy writer with extensive advertising experience. All of your graphics will be originals, designed exclusively for you, by us. We do not search the web for appropriate graphics and copy them into your page. We are experts in HTML. We do not use "boiler-plate" pages and make modifications to them. Every web site that we build starts out with a blank page. The final product is an original creation and totally custom-tailored to your specifications. We still hand code every page we produce. This is the only way to ensure accuracy and that your site will display properly for all viewers. We can make updates to your web site quickly and easily, as you need them. Once your original site is up and running we will stay on the job to maintain, update and improve your site. SEARCH ENGINE PLACEMENT IS CRITICAL: Kirwood will also submit your site properly to the major search engines using custom designed doorway pages, researched and optimized key words and meta tags. Each doorway page is designed to meet the special requirements of each search engine. This is the only way your site will show up in the top 3 pages of search returns. We even report to you on each and every submission, showing when where and what was submitted and the results. ONGOING SITE MONITORING SERVICES: Kirwood will also monitor your site for broken links and periodically report to you so any problems can be quickly resolved. Links change constantly and broken links on your web site create a very bad impression. We provide the full range of services that you will need to set up your business presence quickly and easily on the Internet. We take all the guesswork out of the process and will work closely with you to keep you informed and ensure that your web site meets your needs and expectations. The result will be a professional web site that reflects your company's image and style and promotes confidence in your customers. Simply speaking, a domain is a web address such as kirwood.com. You need your own domain to protect your company name and image. Usually your domain name would be your company name with dot com added at the end. This also is what all your email addresses will be based on. Why should I register my own domain? Once you register your domain name, you own it and no one else may use it. Cost is minimal. Currently about US$50 for the first two years and about US$25. a year thereafter. You will also need to pay monthly fees to a web host. These are the companies that rent you computer space for your domain and make it accessable to the world. Budget about CAN$50.00 a month for these costs. Having your own domain displays an added level of professionalism and permanence and shows that you are serious about your business. It reinforces your company name in the minds of your visitors. It is also a little easier to remember a web address such as: www. kirwood.com. Virtual domains are "portable". This means that if you decide that you'd like to have your web site hosted at a different location in the future, your web address (or "URL") remains the same, in spite of the fact that it is being hosted at an entirely different location. Why should I have my web site redesigned? Does your web site stand out from the others? Does it capture your attention with eye-catching, original graphics and a creative layout? Does it offer all of the features and information that you want it to? Does it download quickly? Is it easy to navigate? Do the navigation elements work properly? Is it error-free with respect to spelling, grammar and punctuation? Does it convey the overall message that you want it to? In short, does it present a professional image for your company? If not, you need help. Call Kirwood right now. Can I make changes to my own web site? Absolutely. The danger though is that when more then one person is responsible for changes, that chaos can ensue as it very easy for different people to have different versions of a page with no one really knowing which is the "official" version. We will be happy to maintain your web site for you. There will be a negotiated charge for this, You can save yourself some money by doing your own updates. However... (and we cannot stress this enough): We can not instruct you in HTML. While simple text changes are hardly rocket science, you still need a solid background in computers and at least some HTML experience. It is more efficient and probably much cheaper, to have us maintain your site and make all necessary changes. That is always better then being forced to ask us to "repair" the damages done by well meaning novices. We can set up an FTP account and give you access to your files on our server. You are responsible for acquiring and knowing how to use an FTP client on your PC. It is not difficult to do, but sometimes the initial set up can be frustrating. This permits you to upload files to your web site. My site currently exists on another server or service. Will I be able to take my site to a different server in the future if I choose
to do so? |